These two companies both sell pizza, but their ads are different to each other. Looking their package, it is easy to discover that they give different image to customers. The ads use special color, description, decorate and cute character to show their unique feature. For starters, Hell Pizza uses dark color to construct a mysterious atmosphere. On the other hand, Wagner Pizza uses a great quantity bright color such as yellow, orange and red to motivate customers’ appetite. Secondly, Hell Pizza do not use any description to introduce its product. It seems that this pizza is keeping some secret, and we have the right to search it. However, Wagner Pizza puts many descriptions on their ads, letting the customer know how the pizza taste and the pizza’s composition. Third, compare to the Hell Pizza’s simple package, Wagner Pizza skills in decorating its ads. Even Hell Pizza package is weird in appearance, it show the characteristic which can attract people having curiosity. Finally, while Hell Pizza uses flame to introduce pizza’s taste, Wagner Pizza chooses a carton character to draw children’s attention. It is a great idea in getting better grades about selling.
Why are these ads having so many different in appearance? In my opinion, it is because that they have different customers. The Hell Pizza wants teenagers and adults to buy its pizzas. Comparatively speaking, Wagner Pizza puts the goal on children and families. To begin with, children like to choose a pizza with cute and bright package due to carton they have ever seen in daily life. But teenagers like to venture on trying abnormal things, and this ability would make them choose a pizza with weird package. In addition, when a family wants to choose a pizza for dinner, they would choose Wagner Pizza because of its bright color. It goes without saying that having this pizza can have an unforgettable dinner time. However, when groups of friend want to have a party, they would likely choose Hell Pizza to show their distinctive eyesight. The result comes from children and teenagers different love. For example, children like energetic color, beautiful decorate and interesting cartons. On the other sight, teenagers like cool appearance, surprising items and unique issue. In conclusion, even though these two pizza ads have much different, they undoubtedly will use their special and interesting ideas to attract different kinds of people’s attention.
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